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The chocolatier is seeing momentum pick up as more deals pour in.

Northern California Gains its First Chocolate Bash

Elk Grove, CA  (RestaurantNews.com)  California-based Chocolate Bash has just landed its newest franchise location in Elk Grove, California.

Feda Faizi signed for the Elk Grove store in late August, making it the very first Chocolate Bash unit to spread to Northern California. “Our growth has been steady since we first launched the franchise opportunity in 2019,” stated Founder Rasha Albasha. “We love seeing the demand for our delicious desserts and have proven that our model can flex to the times we’re living in.”

The gourmet chocolatier boasts local fame in its hometown of Newport Beach, where it was founded in 2016. The Newport Beach location was sold as a franchise in May. Chocolate Bash currently has four operational locations, including the one in Newport Beach, which can be found in Los Angeles, Tustin, and Claremont. Two additional franchise locations are in San Diego and Glendale.

“Making our way to NorCal is a huge victory. Steadily moving up through the state allows us to build brand awareness and recognition at a healthy pace,” stated Albasha. “Our momentum is picking up in 2021 and I’m confident that more deals are to come before the year is over.”

Chocolate Bash delivers an ever-attractive QSR model to its franchise partners, proving both flexible, affordable, and relevant in today’s market. The brand serves a variety of sweet desserts and drinks, all underscored by authentic recipes from overseas. “Chocolate Bash is a cravable destination,” stated Albasha. “We see little direct competition with the level of quality we are serving and the variety here.”

Chocolate Bash is seeking new franchise partners to join their network. Every franchise comes with ongoing support, marketing guidance, an exclusive territory, and training.

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About Chocolate Bash

Chocolate Bash is the best destination for sweet crêpes and waffles with all the genuine flavors found overseas! They have a variety of menu options, catering services, and online ordering. For more information on Chocolate Bash, visit their website at https://chocolatebash.com. More information on how to become a franchisee can be found 

OC’s Fastest Growing Chocolatier Expands To New Third Location

After emigrating to the U.S. from war-torn Syria, Rasha Albasha knew she wanted to do something different for a career. Little did this educational administrator know it would come in the form of owning of Chocolate Bash, one of Orange County’s fastest-growing chains of gourmet crepe and waffle shops.

Last month Chocolate Bash opened a new location in Tustin. It’s third since launching in 2015. Rasha says she had no prior experience in the food industry or as an entrepreneur. But she saw a lacking in the offerings of chocolate confections in her newly adopted homeland. The difference was in the variety and quality of ingredients Rasha used to top her light and delicious treats. “We use three different types of Belgium chocolate, all imported from Europe, not just the normal chocolate syrup you’ll get somewhere else,” Rasha said.

In addition to rare chocolates, Chocolate Bash also offers toppings including cookie butter, apple cinnamon, and an Italian pistachio spread that is similar to Nutella but richer and creamier. “Within two months of opening our first location in Newport Beach we had people lined up out the door all the way to the street – all without spending a penny on advertising,” Rasha said.

In 2017 Rasha knew it was time to expand but was worried she lacked the capital to do so. That’s when she reached out to the SBDC and was put in touch with SBDC business consultant Manal Richa. “We worked with Rasha on compiling her finances and shopping around for lenders to align her with the right fit to meet her needs for a loan to expand to her second location in Los Angeles and ultimately the third this year in Tustin,” Manal said.

In addition to helping line up financing, Manal and the SBDC provided invaluable advice that saved Rasha not only money but also valuable time. “The SBDC helped me with forecasting, monitoring, growth, new ideas for improvement, and optimization. All these things I just would have never been able to do by myself,” Rasha said.

Manal says that doing your research and market projections before launching a new business are important keys to success. “Numbers do not lie and it is important for business owners to have a clear understanding of what they’re getting themselves into,” Manal said. Luckily, the SBDC is there free of charge for any businesses or would-be entrepreneurs looking to launch or expand. “Our team of almost 100 consultants, within the OCIE SBDC network, are either business owners themselves or experts in their specific area. We help business owners not only avoid mistakes but also strategically and financially plan for their expansion,” Manal said.

On behalf of the Orange County (SBDC) and our partners, we invite you to join us in celebrating the grand opening for one of the newest chocolate confections in Tustin, Ca. The grand opening will be held at 11:00 a.m. with a ribbon-cutting ceremony and special remarks from elected officials!


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